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What Hotel Managers Should Measure Before Claiming to Be Sustainable

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Hotel building with overlaid icons representing energy, water, and waste monitoring By Dr. Juliana Philip Ndalnamu > Hotel Sustainability Measurement Series This article is part of an ongoing series exploring evidence-based sustainability in the hospitality industry. Each article builds on the previous one to provide hotel managers, researchers, students, and policymakers with practical insights into measuring and improving environmental performance.   Introduction A general manager once told me, with genuine pride, that her hotel was "fully committed to sustainability." When I asked what that meant in practice, she pointed to the towel reuse cards in every bathroom and the recycling bins near the lobby lift. When I asked how much electricity the property consumed per occupied room, or how many litres of diesel its generator burned each month, she paused. She didn't know. No one in the building did. This scenario is not unusual. This is, in fact, close to the industry ...

Going Green Is Not Enough: Why Many Hotels Still Fail at Sustainable Hospitality

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By Dr. Juliana Philip Ndalnamu Walk into almost any hotel today and you'll find the same laminated card propped against the bathroom mirror: "Help us save the planet, reuse your towel." It's a familiar ritual of modern travel, repeated in thousands of properties across the world. And it feels good. Guests nod along, hotels print it on their websites and everyone leaves believing something meaningful just happened for the environment. But here's the uncomfortable truth I've arrived at after years of researching sustainable hospitality: towel reuse is not sustainability. It's theatre. What My Research Has Revealed Over the past few years, my research has focused on understanding and estimating the environmental impacts of hospitality operations within the Nigerian context. Through my work on carbon footprint assessments in hotels, one finding has consistently emerged: The greatest environmental impacts are rarely the most visible ones. While many ho...